ASOS/PHOTOSHOOT

Evening all! Once again I haven't blogged for a few months due to deadlines & work but I am back! This blog post is giving you an inside what I have been up to in College for my ASOS project, lets begin!

 

Firstly we were given a brief to choose our own Era (except the 50's) to create either a pair of trousers or a skirt. The era I chose was the 1960's AKA TWIGGY & BEE-HIVE ERA. I designed a mini skirt for SPRING/SUMMER 2015 this linked in with ASOS because we had to link it back to 'twenty something girl' which is ASOS's customer age range.

 

We were really lucky to have an ASOS stylist called Olivia ( Hi Olivia if your reading) to come to my College and basically talk about ASOS e.g. who their customer is, about the magazine, talking about the website, giving us facts & figures about ASOS and celebrity that they have featured on the front cover! *cough* Taylor Swift *squeals*! !

 

My lovely bright orange mini skirt was inspired by Mary Quant who was the designer of the mini skirt. I was also inspired by Jimi Hendrix when he wore a feathered collared jacket for a photo shoot, Jimi was an American guitarist in the 60's!

 

The 60's was all about short mini skirts, in this day & age my skirt could have been a few inches longer but like I said the 60's was all about having fun and showing different fashion styles and that included short mini skirts!

 

I got my colour scheme from a 60's print which I used colours, red, yellow and orange, I created my own print, using a sponge effect with dyes, it took sooo long to apply the dye to 2 metres of fabric but I love the print!

So I took all my inspirations and created this orange beauty! Mini skirts are probably my number 1 favourite clothing piece, you can dress them up and dress them down THEIR PERFECT! (scroll down further for pictures)

Moi in Milan

 

I was lucky enough to go to Milan with my fashion class, so I took the opportunity of taking my finished garment all way over there, I was like a mamma bear protecting her baby, I didn't want anything happening to my luggage with my skirt in it!!

To complete this project I did a photo-shoot, lets keep in mind that Milan was still in their winter but we were so lucky with the weather that day, so sunny & pretty warm for February, not everything went to plan with the photo-shoot schedule, I had to find a new model due to the original one dropping out last minute but Jess kindly said yes to model my skirt and we were on a role again!

There was this very polite man taking pictures of Jess WITHOUT HER PERMISSION!!
*eye roll* so I politely told him where to go, but a part from that weirdo, the photo-shoot was a blast and I am so pleased Jess was my model, here is her blog > JESS

 I styled her hair in a bee-hive hair style which was the trend in the 60's, I also chose to cleverly style my skirt with my own ASOS orange satchel and a simple white vest top and do keep in mind that this is for SS/15 so I obviously didn't want to layer on layer Jess in clothes, I had to be particle on what she would tend to wear in summer.

 

 

I know ASOS don't tend to style their models in heels and all that glamour OTT skin on show style of look, but due to the season I am designing for and basically we had to use what we had at the time because we were on a trip so we  didn't have all the resources like we would back at home but I do think I have pulled of a really good styled look, I have also put some images of Jess in flat shoes just to give it more of a day look.

 

          

ASOS STYLISTS

These are the ASOS stylists that I have researched into, I have followed Megan on IG for a while now, she even went to the University I am hoping to go to!

Megan Ellaby

Isabella Thordsen

Gamze Gul

Felicity Hayward

Rachel Mea

Kieron Watts

 

Mean Ellaby
Trends expert & personal stylists
 



Isabella Thordsen

Petite & basic expert,
personal stylist

Gamze Gul
Chic clothing, going out dress expert,
personal stylist

Felicity Hayward
Curve stylist

Rachel Mae
Women's grunge style advisor

 

Kieron Watts
Street wear,
smart men's fashion expert,
personal stylist

 

 

At the end of this project we had to present in front of a lady called Sedge Beswick who is the ASOS Global Senior Social Media Manager (and yes I copied & pasted that from the ASOS website) she said she was impressed with my research and how much I knew about social media (from January 2015 there are currently 300 million users on Instagram) no biggy.

 

                                                              Thanks for reading! 

                                                                             

                                                        From, Polly Dolly x